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Market research resources for SCC and SPGA students

Do you need to develop a marketing campaign as part of an assignment? In this workshop we will cover how to find:

  • Consumer insights
  • Company profiles
  • SWOT analyses
  • Industry profiles

We will use resources such as Mintel, Statista and WARC to find data, reports, and case studies on advertising campaigns.

By the end of this workshop you should be able to:

  • Identify the best resource for the market research you need
  • Find information on companies, consumers, industries and advertising campaigns
  • Cite and reference market research.

This workshop is designed for School of Communication & Creativity and School of Policy & Global Affairs students.

How do I attend?

This is an online session. Upon registration, you will be sent a link where you can join from Microsoft Teams.

Related library guide: Finding and evaluating information by Antonella Yarnold

Date:
Tuesday 18 February 2025
Time:
16:00 - 17:00
Site:
Online Workshop
Event organiser:
Fiona Paterson
Audience:
  Postgraduate     Undergraduate  
Categories:
  Communication & Creativity     Policy & Global Affairs  

Accessibility adjustments

We endeavour to make our workshops inclusive by design. If you require a specific adjustment for this workshop, email subjectlibrarians@city.ac.uk. Include the name, date and time of the workshop you wish to attend to discuss support options. Some adjustments may take longer to organise, so contact us in good time before the start of the workshop.
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